Interview

REMADAYS EUROPE – THE TRADE FAIR OF NEW OPPORTUNITIES

 

RemaDays Europe is a perfect combination of a trade fair for professionals from the promotional products industry, an opportunity to establish business contacts and also to show yourself in an international society – says Sławomir Giefing, the GJC Inter Media director, the organizer of the RemaDays Europe trade fair.

 

This years’s three shows are already past us, what else have you prepared for the advertising industry?

S.G.: This time is very important to us for many reasons. First of all we celebrated the 10th anniversary of the company last year. These 10 years of our presence in the market are binding. Throughout these 10 years we have built a solid brand based on the trust of our partners. Our clients expect us to be flexible and efficient and this is why we constantly strive to create even better conditions for their business development.

The second thing is the upcoming editions of the RemaDays trade fairs in Warsaw, Kiev and Nuremberg. RemaDays Europe trade fair is especially important to us. It will be the third edition of the show and what’s different is that it will take place on a new date: 15-17 January, 2014.

 

Why have you decided to change the date of RemaDays Europe?

S.G.: Most of all it was dictated by the market’s opinion, talks we have had with exhibitors, our partners and potential clients. We believe that the new date will attract more exhibitors and visitors.

 

What other changes can we expect next year?

S.G.: We will make coming to the RemaDays Europe trade fair even easier to all people concerned. There will be buses running from selected German and other European cities directly to Nuremberg. Previous editions of RemaDays Europe have only confirmed the need for this type of event. I would like to emphasize that our trade fair is an additional opportunity in the process of searching for new clients and complements other Europe-wide shows. Open policy of RemaDays Europe makes it possible for all suppliers active in the promotional products industry to become known in the European market of advertising products.

 

In comparison to other trade fairs RemaDays Europe appears to be a rather small event.

S.G.: It all depends on what shows will we compare ourselves to. 200 exhibitors is an average-size show and remember we hit that number already during the second edition. During the trade fair its international character is easily noticeable. It is important to the extent where you fulfill the main purpose of this type of show, i.e. you present the exhibitors with a possibility of establishing contacts with new business partners. We are especially happy about the companies which have not been present in the German market before. RemaDays Europe is an excellent solution for new companies as well as those already active for some years. The size and the shape of the trade fair make it possible for rookies to become known. For others it is a supplementation of the previous forms of promoting their companies. Not without importance is the financial aspect of our show since the cost precisely resembles the current situation in the market.

 

To sum up, RemaDays Europe is in your opinion…

S.G.:… a trade fair of the promotional products only for industry professionals. RemaDays Europe is an answer to the market’s growing need for a new trade fair. However, our show is also a perfect place to meet new business partners and an excellent occasion to become known in the promotional products’ international society. Affordable prices for exhibitors and a free entry for visitors make our offer an ideal supplementation for other trade fairs in the German market. Flexibility and efficiency are our keys to great cooperation with our partners.